Always A Great Answer

Made for the people who buy the overconfident lines and know they are a bit. Twenties, mixed crowd, the friend who takes the joke further than everyone else and somehow gets away with it. The slogan is self-aware in a way the category usually is not: it admits the question, then answers it with a wink. We shot it where that person actually ends up, on the boardwalk, against a black car outside the club, on the villa terrace. Heavy fleece, worn-in black, the crown underneath. It is a compliment to yourself that everyone behind you gets to read.